TCL Exhibition Design

The challenge was to create consistent design language for different TCL product
families and design environments, to make public flow and interaction with products more richer and unpredictable. The home symbolism and association is the best element to communicate a story about TVs. TV is not a wearable tech and belongs naturally to home.

Different sections represent different product lines. Each space is unique and tells the story about design, picture quality, sound and most important offers a richer experience to visitors.


Project name: TCL Exhibition Design


Location: IFA Berlin, CES Las Vegas



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